About Us
At Optify, we help restaurants run smarter.
Born from a belief that operational chaos shouldn’t be the cost of growth, we specialize in transforming manual restaurant operations into efficient, digital workflows. From systemized checklists to real-time dashboards and smooth staff accountability, we turn complexity into clarity.
Our team blends real-world restaurant experience with process psychology and tech solutions—giving owners back their time, control, and peace of mind. Whether you run a single outlet or a growing chain, Optify helps you optimize, automate, and scale.
Our Mission
Optify helps growing restaurant owners systemize their daily operations—bridging the gap between manual processes and digital efficiency. We are not just consultants and not just a software company—we do both. With real-time tracking, structured SOPs, and hands-on team training, we make restaurant operations smoother, smarter, and scalable—without complications.
Suhaid Hussain
CEO & Founder
An IO Psychologist specializing in Organizational Development, Suhaid brings a deep understanding of systems thinking, operational psychology, and business transformation. With a passion for structure and strategy, he builds sustainable systems that help businesses thrive from the inside out.
Over 50years of combined experience
At Optify, our strength lies in the expertise of our team. With over five decades of hands-on experience in restaurant management, operational consulting, and system design, our team bring deep industry knowledge and practical insights to every project. We've worked with outlets of all sizes—from single-location startups to expanding chains—solving real problems with structured systems that actually work. Together, we combine business psychology, operational efficiency, and a passion for hospitality to help every restaurant thrive.
Abdul Sathar
Principal Consultant
B.A. B.ED, CPP, CPPM, CISCM & CICCM
Muhammed Irfan
Tech Lead
B.TECH MECHANICAL ENGINEERINGOur Values
At Optify, our mission is to bring clarity, structure, and lasting impact to restaurant operations. These core values guide how we work, how we serve, and how we grow together.
Clarity & Simplicity
Complexity is the enemy of execution.
Proactive Problem-Solving
Think ahead. Solve before it breaks.
Trust & Reliability
Trust is built through consistency.
Efficiency
Speed matters, but precision wins.
Growth Mindset
Grow yourself. Grow the business. Grow our clients.